How to Scale Your Income

Last week was incredible. I had my first thousand dollar day in my newest business before it was even launched. I’m incredibly thankful and blown away by the transformation, and just wanted to share the key changes that got me here.

Stop Thinking Small

I never really understood what “thinking big” really meant until this week. Whenever you take on a task, you might as well approach it as a “big task”. Ask yourself how solving a problem for one client can solve the same problem for others.

For example, if you’ve got a freelance job working on a Doctor’s marketing and online infrastructure, build it with the idea of selling a franchise to the infrastructure later. It really takes minimal amounts of effort to be able to resell the bare bones software once the design has been put in place.

Hack Capital

Software as service is an incredible opportunity to hack capital. Imagine, for example, if Adobe Creative Suite Master Collection were billed at $40 per month, instead of $2,599 up front.

How many more people do you think would be willing to pay for Creative Suite?

This is the biggest hack we’ve got. Make it easy for companies to have access to thousand dollar software, and begin enjoying thousand dollar benefits for a fraction of the cost.

Nobody wants to blow that capital right away, especially not on your unproven product.

Solve Difficult Problems

My startup is targeted at small businesses. They’ve got the capital necessary to invest, and yet are lost when it comes to online marketing. I’ve chosen to solve that problem for them. I might not have the ultimate solution to local marketing for them, but I do have a proven system.

For them, this is a difficult problem. How do you manage marketing online, and build a presence, and cut through the bullshit? The Yellow Pages companies are scrambling to fill this market, and they’re not doing a very good job at it.

Put Yourself Out There

Writing and interacting with a diverse group are key essentials to building businesses. You must apply knowledge that is “stuck” in one group to another. And vice versa. I’ve found writing and putting myself out there helps broaden my horizons.

Always Give First

I just released an Open Source Personal Privacy distribution in my busiest week ever. And it won’t affect my bottom line. But I believe in giving first, and being a servant first.

This has been essential part of scaling my income to my first thousand dollar day. Pursuing projects which have the opportunity to provide a lot of value for many people. And if they can help them make more money, to charge for it.

However, giving must always come first.

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